Heath Rowland
Email: heath@groundupsales.net
TN, NC, SC, GA, FL, MS, AL
I have always built things; literally built things. After spending 13+ years in construction, I somehow found a chance to work in the outdoor industry. I was offered a position with Rab USA as an in-house sales rep. This was vastly different from my other jobs; coal miner, welder, carpenter, millwright, electrician. It was at Rab that I cut my teeth and learned how the business works. It was also there where I developed an opinion of how the business should work. I felt like a good agency should connect the community with their local retailers and coalitions.
Around the same time that I started working at Rab, I found a love for establishing traditional rock climbs with a ground up ethic. It was this love for development that would ultimately lead to starting this agency. Three years into my job with Rab I was offered the opportunity to work with SCARPA and that marks the beginning of Ground Up Sales. We soon began working with Petzl and that shored up the foundation of this group.
Building this agency has been one of the greatest projects I have ever worked on. It has been the most fun build yet.
Email: heath@groundupsales.net
Michael Molony
Email: michael@groundupsales.net
Southeast Tech Rep
I can’t remember a point in life when I didn’t prefer being outside.
Growing up in South Carolina, that usually meant time at the beach, or out on the water with family.
I found climbing when I was eight years old, and suddenly I couldn’t trade saltwater for sandstone fast enough.
Since then, climbing has driven just about every major decision in my life, from the friends I’ve made, to my career choices, and everything in between.
I’ve been working in and around the climbing industry since 2008, doing everything from hand making climbing gear to managing gyms.
I couldn't be more excited to be a part of Ground Up, and to represent some of the best brands in the business.
I'm looking forward to working with you.
Jovany Cuesta
Email: jovany@groundupsales.net
OH, IN, MI, VA, WV, KY
Since I can remember, the outdoors has been a huge part of my life. My early years spent camping with my family in the cool mountains and at the warm beaches. I’ve always been the type of person that would rather sit outside eat than inside.
With only climbing for 4.5 years, I quickly learned how amazing the climbing and outdoor community is, so amazing that I quickly applied to work at my local climbing gym. Super ambitious in learning all that I could. I became the gyms buyer and later their Director.
Long story short, here we are. I’m stoked to be part of the Ground Up Team!
Looking forward to meeting you.